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Lead Generating Letter:

Dear [Insert name here],

Yours is a big responsibility. So many women, so many needs. As you plan your special events—be they retreats, luncheons or holiday celebrations—you struggle with budgets, finding the perfect location, planning a menu, satisfying your audience, and of course, finding the right speaker. It’s not easy; I know.

I can help:
As a professional writer/speaker for more than fifteen years, I’ve helped many women host successful programs. While I can’t take care of every detail, as your speaker, I can provide a seamless presentation that challenges, entertains and satisfies your audience. Every time.

Communication is my business.
As a published writer with more than ten titles in print, words are my business. Not all authors are speakers. Some are boring, monotonous, and concerned with issues that your contemporary audience cares nothing about. They may have passion, but it doesn’t show up in the speech. When it’s over, as the event planner, you feel like a failure.

A different approach:
As a professional, I care as much passion about the techniques of presentation as I do for the speech’s content. Make no mistake; a good speaker crafts her words with the same care she brings to the written page. But what makes a good speaker great?

First: She knows the audience. She makes it her business to know your audience. She asks questions before the event, so that her words connect to people in a genuine way. Because of this, she touches lives. A great speaker does not lord it over her audience, but identifies with them, giving transparent examples of both successes and failures. Whether Episcopalian or Pentecostal, Believers or not, Bette is sensitive to the unique needs of the audience.

Second: She knows her subject. In the world of Christian speakers, you’re looking for a woman who walks her talk—not someone trying to sell her latest book, or rack up speaking gigs. You want the real deal, a woman who knows God and is applying that knowledge in her every day life. As the event organizer, you feel responsible to find the genuine article. With Bette, that’s exactly what you get.

Third: A great speaker recognizes the Power that Changes Lives: The real power—the power to change lives—doesn’t come from a polished presentation, or a fancy resume. The real power comes from the Holy Spirit. As a believing woman, Bette taps into the Holy Spirit, asking Him to accomplish His plan at every event. Only then does ordinary become supernatural.

Let me assist you: As you plan your event, give me a call. We can talk about your unique needs and consider the ways I might help. You’ll find a list of planning tips on my website.  Also, you’ll find my bio, a summary of my routine presentations, and discover more about my writing work on my website: __________ Then, call me, (xxx-xxx-2193), or email me ___________

to discuss availability and prices. I’ll do my best to help you plan your best event yet!